Netflix and K-Drama
A Data-Driven Exploration of Streaming Trends and Preferences
Introduction
Netflix is one of the most popular and influential streaming platforms in the world, offering a wide range of content across different genres and languages. Among its diverse offerings, Korean dramas (K-dramas) have emerged as a global phenomenon, attracting millions of viewers from various countries and cultures.
Our project looks at how Netflix occupies this foreign market and how its other content compares to it. Furthermore, we aim to answer several questions, seeking to see how Netflix can increase their market share and the success of their future releases. In doing so, we hope others will gain a better understanding of the streaming landscape.
Target Audience:
Our project caters to anyone who wants to learn more about Netflix and their content will learn a lot from our project.
However, specifically, Netflix or those wanting to improve a streaming-related service would benefit from our analysis as they better understand the demand and preferences of its users, improving content recommendation.
Another audience that would benefit are K-drama fans as they could learn more about the characteristics of the networks that they watch their dramas from.
Our Motivation:
We wanted to pursue this project in hopes to learn more about Netflix and how it operates. Furthermore, we wanted to see if there were any trends that Netflix could monopolize on to catalyze its growth and solidify its place as the leading streaming platform. We're also both South Koreans, so we wanted to find a project that would intersect with our identities and on something that we both enjoy (both avid watchers!). This was a fun, challenging project that allowed us to apply our data analytic skills to provide insights on this topic!
General Project Overview:
- Data sources, including webscraping and data cleaning
- Data visualizations
- Descriptive statistics
- Key insights from the visualizations